Soon after the Supreme Court opened the door for legalized sports betting in the U.S., billionaire Dallas Mavericks owner Mark Cuban told multiple media outlets that he believed that the ruling doubled the value of professional sports franchises.
His bold proclamation drew plenty of naysaying from many who think such a rosy estimation was outlandishly high. But some think Cuban undersold.
“I think he’s being modest,” VSiN founder Brian Musburger said. “When you look at the money that was thrown around by FanDuel and DraftKings when we were just talking about the fantasy market, the dollars that are about to flood the [gambling] marketplace are going to make that look like child’s play.”
The full article can be found at SportTechie here: https://www.sporttechie.com/media-tech-in-sports-betting-part-three-business-implications/